Au Sénat, pendant le Forum Netexplorateur 2009, l’observatoire international des usages innovants du numérique, notre VIDEOLAB a rencontré Brian Richardson, l’une des personnalités qui inventent les nouveaux usages d’Internet, pour un portrait de quelques minutes sur son projet et sa vision de la révolution numérique.
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La transcription
Transcription automatique tirée des sous-titres YouTube.
uh my name is Brian Richardson I'm one of the founders of a company called wizard I'm a a marketing person that's got a bit of banking background and uh what we quickly discovered was trying to find a solution to bank all of these people had to rest with technology traditional banks with a bricks and mortar Branch mentality it becomes too EXP expensive so technology would really provide
the only solution to providing access to all of these unbanked people and how do you change Behavior Uh you can read whatever psychology books you want to read there only two ways to change Behavior reward and Punishment now you can't go and punish customers or potential customers so you need to reward them you need to incentivize them you need to motivate them you need to make them
feel comfortable in whatever way that it is but to me it starts off very simple premise what are the needs of the market but you might argue at the lower end of the market do people even know their needs and again a silly analogy is if you've ever had a car that never had air conditioning you would know what air conditioning is so you don't miss air
conditioning suddenly you get in a car that has got air conditioning you can't go backwards because you become dependent on and and technology is exactly the same and people who've had one of our wizard accounts for example uh I called them into a room and I said you know our focus is on the on the unbanked population by definition you are now all banked so I'm going
to close your accounts please give it back to me there was nearly a riot because now you're taking something away that people have become comfortable with that they have built confidence in but as I say it takes time it's it's it's not it's not like that it it it takes time the future is is Limitless it's boundaryless a boundary L um it has got so many opportunities
uh for companies that are prepared to have the guts determination and patience uh to see it through so long answered your question why do we need an alternative to cash uh cash is expensive he
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