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I turn identities
into media.
I help mission-driven brands become living editorial systems — through video, radio, writing, field production and events.
I build cultural presence systems for brands that have something to say.
Cultural presence systems for brands that need more than content.
I design editorial systems, content direction, brand voice, field production, cultural positioning and media architecture. The work is simple to name and hard to fake: understand what a brand stands for, defend its culture, then make that culture visible across formats, places and communities.
The identity becomes visible across formats.
I work with identities that have something to say: brands on a mission, voices with skin in the game, causes worth amplifying. The goal is simple — build cultural presence systems, not decorative content.
Editorial · Cultural · UsefulIn the field, not behind a screen.
I do not start with content. I start with life: people, places, voices, rooms, friction, bodies, rhythm, humour, silence, accident and electricity.
I have never been a desk-only producer. The work begins outside: in streets, studios, radio rooms, festivals, shops, conversations, rehearsals, dinners, awkward silences and noisy places where something starts to happen before it becomes content.
The fourth dimension of identity media is the ability to enter the world, understand what a brand truly stands for, defend its culture in public, bring people and materials together, and edit raw reality until the identity stops behaving like a campaign and starts operating like a living media.
This is where fanzines, live shows, radio programmes, interviews, hosting, field recording and public situations matter: they connect people, aggregate fragments, capture what is alive, and give it back as a voice, a story, a rhythm, a public presence.
There are many ways to mediatise.
VEJA
Since 2005, I have produced videos and editorial content around VEJA’s culture, projects and public presence. A long-term collaboration with the world reference of ethical footwear, built through trust, field production and brand culture.
Radiomarais
Founder, Content Lead, Host. Forty hosts, thirty-five shows, audience growth driven by editorial strategy and digital performance. A Paris webradio that became a content lab and trained a generation.
Canal+ · Arte · France TV
TV journalist, filmmaker, voice-over. Stupéfiant!, Le Supplément, Tracks, Culture Pub, La Matinale. Editorial authority forged across eighteen years of prime-time French television.
Cellule Multimédia
Early multimedia experimentation around editorial systems, online publishing, hybrid digital identities and the first ways to make culture circulate across screens, streets, formats and communities.
Most identities live in two dimensions. A media lives in four. My job is to add the missing ones — voice, motion, time, real life.
I really like to write.
La cabine téléphonique : une solution pour les collèges et les lycées sans portable.
Une note concrète sur l’école, les smartphones, l’attention et la possibilité de réinventer un environnement scolaire plus sain sans tomber dans la nostalgie molle.
Mes premiers Gras.
Carnaval, joie collective, Douarnenez, corps en fête : un texte de terrain sur la ville qui change de regard après avoir traversé sa propre tempête populaire.
Follow The Flow / Article refusé par NUKE.
Un texte ancien, club, corps, désir, danse et dérive : déjà la même question centrale, comment reprendre son flow dans le bruit du monde.
Twenty-five years of archive, on tap.
Browse the full body of work by format, theme, period or place. Every piece is an exercise in turning an identity into a media — from the field to the broadcast.
Enter the archive →