Berlin 2026
A brand that finds its voice becomes the reference in its category.
I direct creative strategy and content for mission-driven brands. Twenty-five years of editorial production, eighteen months at VEJA, and signed work for Canal+, France Télévisions, Arte, L’Oréal and Ligne Roset. Current mandate: turn a Berlin brand’s communication into a true editorial lever.
Twenty-five years on the editorial front line.
VEJA
Senior Multimedia Adviser & Producer in Berlin. Editorial production around VEJA-V12, Project Earth narrative and social content systems for the world reference in ethical footwear.
RadioMarais
Founder, Content Lead and Host. Forty hosts, thirty-five shows and audience growth driven by editorial strategy, live formats and digital performance.
Canal+ · Arte · France TV
TV journalist, filmmaker and voice-over. Stupéfiant!, Le Supplément, Tracks, Culture Pub, La Matinale. Editorial authority forged across eighteen years of production.
Creative & Content Direction for a brand that produces meaning.
My first 100 days articulate three complementary tracks, delivered in coherence with your product strategy, your commercial priorities and your mission.
Editorial manifesto
Brand voice refoundation, editorial red lines and signed public stances on the divisive topics of the category.
Signature production
A short documentary series, radio format or podcast rooted in the product field and value chain, embodying the brand through substance.
Narrative growth
A performance content strategy measured by narrative value created, not only raw reach, and aligned with commercial goals.
Strategy, production, voice. One nervous system.
No content without a point of view.
A brand does not become memorable because it publishes more. It becomes memorable when its product, values, conflicts, culture and public language finally move in the same direction.
Three signature pieces that capture the method.
Three editorial blind spots. Three concrete levers. Two pages, five-minute read.
You are a CMO, founder or Head of Brand at a Berlin company. You receive a tailor-made mini-diagnostic with my reading of your brand’s narrative blind spots and three editorial paths I would steer in the first 100 days.
Coffee in Berlin, on me.
Three twenty-minute slots a week, in your neighbourhood or remote. If the reading resonates, we go further. If it does not, tell me straight — clarity is cheaper than theatre.